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Benefits of Integrating Zarget With Google Universal Analytics

Zarget + GA

Zarget + GA

Google Analytics is one of the most comprehensive free tools available to track the statistical data of a website. The main objective of GA is to provide certain statistical metrics of your website and it answers to the question what. Example: Pages that have received high pageviews.

To get the big picture of why it happened, you require a CRO tool to answer it and that’s how Zarget comes into play.

Google Analytics provides the following metrics that helps you quickly access the performance:

  • Sessions- The total number of sessions within a period of time.
  • Users- The total number of users who visited your website in a given time frame.
  • Pageviews- The total number of pageviews received within a period of time.
  • Pages / Sessions- The average number of pages that are viewed in one session.
  • Avg. Session Duration- The average time a visitor stayed on your website.
  • Bounce Rate- The percentage of single page visits in your site.
  • %New Sessions- Percentage of sessions that contain first-time visitors of your site.
GA Metrics

GA Metrics

Benefits of Integrating GA with Zarget

  • Integrating Zarget with Google Analytics has few benefits-
  • Get statistical Google Analytics data for each variation in your experiment.
  • Filter visitors of your website who are involved in your Zarget experiment, through Google Analytics report.

Find how Zarget affects the above mentioned metrics of Google Analytics. Example: See how bounce rate varies for your variation page in comparison to your original page.
To integrate Zarget with GA and gain the blended benefits, walk through this guide.


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Benefits of Integrating Zarget With Google Universal Analytics