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Integrate Google Universal Analytics with Zarget

If you use Google Universal analytics (UA) on your website, then you can integrate Zarget with UA to get accurate results on your experiments along with the web metrics collected by UA.

Why should you integrate Zarget and UA?

Integrating Zarget with UA allows you to

  • View web metrics tracked by UA for the each variation in an experiment (running on Zarget).
  • View reports in UA by filtering out only the visitors included in your Zarget experiment
  • Understand how Zarget experiments impact the metrics tracked on Google Analytics.

Follow the 3 simple steps outlined below to successfully integrate UA with Zarget.

STEP 1 Create a custom dimension in UA

It is very important to create a custom dimension in UA to ensure Zarget data is accurately mapped in UA.

Log in to your UA account. Navigate to the ‘Admin’ tab and select "Custom Dimensions"

Selecting "Custom Dimensions"

Selecting "Custom Dimensions"

Create a new ‘Custom Dimension’

Creating New "Custom Dimensions"

Creating New "Custom Dimensions"

1.Use one custom dimension per experiment to prevent any kind of ambiguity.
2.Keep a track of the dimension parameter after creating the custom dimension you created (see below)

Generate GA Code

Generate GA Code

STEP 2 Enable UA integration on the Zarget tool

Once you have created the custom dimension, you have to enable the option in the tool.

Log in to app.zarget.com. Click on Setup and select Google Analytics Integration and enable UA integration in the ‘Integration’ tab.

Enabling UA Integration

Enabling UA Integration

STEP 3 Apply the UA integration for the experiment

The next step would be to ensure the UA integration is applied to the experiment. Navigate to the summary tab of the experiment and enable UA integration.

Enable "Google Universal Analytics" checkbox

Enable "Google Universal Analytics" checkbox

1.Ensure the ‘Custom Dimension’ number matches with the number specified in UA
(refer to Step 1).
2.The experiment should already be running while enabling UA integration. This is to ensure no data is lost during the integration process.
3.Keep a track of the ID number.

STEP 4 Edit the UA code on the experiment page

This is the most important step and care has to be taken while implementing since any mistake could lead to erroneous results. In the experiment page, update the UA code with the following

"Quick Tips" Popup

"Quick Tips" Popup

STEP 5 Create Custom Report

The final step is to create a custom report in UA that allows you to view Zarget experiment’s report in UA. Navigate to ‘Customization’ tab and create a ‘New Custom Report’. Add the metric groups you would like to include. In the Dimensions section, search for the custom dimension you created and add that. In the filter section, search for the Custom dimension, add that, and select Regex option from the drop-down. In the text box, add the term Zarget and click on ‘Save’.

Creating Custom Report

Creating Custom Report

Now you have successfully integrated UA with Zarget experiment. You should soon start seeing data getting populated in the custom report that you created.


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Integrate Google Universal Analytics with Zarget