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Optimize Your Website Traffic

Measuring website traffic provides a valuable data and insight into the needs and behavior of your users. Zarget helps you optimize your website traffic at your choice.

This guide will show you about setting your website traffic to an experiment in Zarget. Website traffic can be set both before and after launching the experiment.

By default, traffic included in the experiment is set at 100%. We recommend you to use this setting unless you have a compelling reason to change. You could change the percentage(%) of traffic for this experiment using the slider to the required percentage(%).

Edit Traffic

Edit Traffic

Before launch- To allocate the amount of traffic to (URLs or pages), click Edit Traffic button on the right of the traffic slider.

Traffic Allocation

Traffic Allocation

After launch- Website traffic can be edited once your experiments are paused. Click on the Summary tab and select Edit Traffic.

Summary Tab

Summary Tab

The Traffic Allocation pop up box opens up. You can change the percentage of traffic allocated to the original as well as the variation page(s).

Traffic Allocation Popup

Traffic Allocation Popup

Once allocated, click on Save button to save the changes. Now the traffic will be allocated as per your settings throughout the experiment.

We recommend maintaining equal distribution of traffic to all the variations (including original) so that the result is unbiased


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Optimize Your Website Traffic